About Me

Sve is a high end couture ladies clothing line consisting of unique, one off, pieces.

An air of androgyny makes this label stand out, a continuous use of monochrome colour palette and feminine fabrics as a key feature.

Sve’s designs are elegant, intelligent and misleadingly simplistic.  It celebrates the strength and power of women with sleek lines and flattering cuts. Surprising embellishments, cascades of silk and lace distract and delight the eye.

Sve starred in Rihanna’s TV show ‘Styled to Rock’ and won Fashion’s Finest Designer of the Year award in 2012. Sve has become a popular name in the fashion world showcasing its collections on the runway at many London Fashion week shows, and has become a favourite designer to many well-known Celebrities.

Sally Ellis is the designer behind the label, a Salford University Fashion Design graduate. She opened Sve fashion boutique in Tarporley, Cheshire in 2010. Sally’s passion for fashion is part of her being and completely bewitches you with every new collection.

Sve has just launched its first bridal collection ‘Sally Victoria’ exclusive to the Sve fashion designer boutique.

There is a wide range of styles in store for all special occasions and a bespoke made to measure service is also available for a more personal feel. Sally takes great pride in her creations and still designs and makes every piece herself.

From sketching a design, creating the pattern, to making the overall garment, each item is made with special care and attention.

To make an appointment today contact: sally@svefashion.com